The person behind Clymbit
Seven years in search across Saudi, Amman, and Dubai.
Mohammad Casey is a search growth strategist based in Amman and Dubai. He has run organic, AI, and paid search for a Shopify retailer in Saudi Arabia, for global brands at one of the world's largest advertising groups, and now for Clymbit's clients across MENA.
The work so far
Five chapters across three markets. Every number from a real account.
- 01
Started with leads, not rankings.
Lead generation, United States2019 to 2021
Local SEO and paid search for home improvement businesses in the US. The only metric that mattered was whether the phone rang. It still is.
- 02
Made a Shopify store worth more.
Shopify retailer, Saudi Arabia2021 to 2022
Ran SEO and Google Ads in-house for a skincare retailer competing with Amazon in the Saudi market. Product page work lifted organic traffic 68%. Full-funnel search campaigns across brand, non-brand, competitor, and remarketing returned 5.5× on ad spend on average.
- 03
Ran search for global brands.
Global advertising group, Amman and Dubai2022 to 2025
Long-term SEO strategy for global retail and furniture brands: technical, site architecture, content, and authority. Promoted to SEO Manager, leading a team of three on regional payments and real estate accounts and sitting across the table from the client on every strategy call.
- 04
Moved into AI search.
Organic growth lead, MENA2026
Organic growth for Shopify brands, measured in sessions and revenue on collection and product pages. Non-branded visibility across Google, AI Overviews, and ChatGPT, with custom AI workflows that generate metadata for thousands of SKUs without losing quality.
- 05
One strategy, every channel.
Clymbit, AmmanNow
Organic, AI visibility, paid search, and conversion, run as one account by the person who wrote the plan. No handoff between a strategist and whoever does the work.
How I work
Three rules that decide what gets done first.
High intent over high volume
The searches your customers use when they are comparing, deciding, and ready to act. Smaller numbers, worth more.
Answers, not only rankings
Your buyers ask ChatGPT and read AI Overviews before they click. Being the recommended answer is a different job than ranking, and both get done.
Numbers you can open
Every result on this site comes from an account that can be checked. Reporting shows customers and revenue, not impressions.
Illustrative example, not a client result.
Opportunity
Free Audit
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